From what I can see, Google Glass has the ability to provide access to areas that sports fans have never seen before. And, I think it’s time fans have access to the first person, not just the third.
Currently, sports fans have the option of receiving their latest news, scores, and updates from their favorite team, whenever they desire with Google Glass. But, this is no different than mobile apps that provide the same service.
This is where amateur and professional sports organizations have the chance to be truly innovative. Google Glass can be worn by professional athletes, and their experiences can be shared with their fans. For instance, bowling fans were able to observe bowling through the eyes of professional bowler Jason Belmonte during professional competition.
So, this is where I get selfish. As mentioned before, I’m a huge college football fan. And, I think my favorite team should provide this technology to its players to record their in-game and out-of-game (practice, weights, etc.) experiences. Of course there are obvious rules and regulations that may inhibit its use during actual games, and footage should always be censored before release. But, just imagine being able to see exactly what your favorite players see on and off the field – even if it is only practice plays.
This interaction will create massive buzz in the football fan community. “The easiest way to create sharability is to give people an experience,” says Franz Aliquo, creative director at ad agency RPM. “Something that turns their mundane day-to-day into something magical.”
The wearable technology trend is just now emerging, and sports organizations have an opportunity to be an innovators if they act now. I, for one, certainly hope they adapt sooner than later.
The advances of technology have certainly opened up the doors for marketing possibilities. My favorite one comes from Apple. The company recently submitted a patent application for technology that could make inferences about people’s mood in real time.
Apple is trying to figure out how a person is feeling at any given moment, and target content – ads – to be delivered at the right time and place. This is amazing to me. I’m assuming that the technology will allow consumers to be able to request information that fits their needs/desires as well. For instance, I’m a huge college football fan. And, let’s say that I’ll be able to request ads/news about my favorite sports team whenever I’m bored or agitated. Or, I could even request them when I’m feeling down. This way I’ll be provided with a little pick-me-up. I’d feel like this guy:
Another powerful effect of emerging media is how instantaneous it is. Soon we will start to see content influenced by real-time social data and insights, which condense the research process into minutes, not weeks. The voices of the masses will become increasingly harder to ignore. The possibility for social change will increase. Just look at all of the states where social media campaigns have helped the legalization of same-sex marriages.
We shouldn’t be expected to be experts in all of the latest trends, as constant advances in technology make it nearly impossible. But, we should incorporate as much as we can into our practices.
I must admit, I’m torn with the notion of highly-targeted ads. On one hand, I feel they make shopping and browsing easier. On the other, I feel they are too intrusive and limit my searches. After all, I don’t want to be limited to what some algorithm thinks I want to see. I mean, does this computer think it knows me? My choices are not so predictable, and I’m a little insulted, ha.
It turns out I’m not alone in that sentiment. Seventy-three percent of people polled in a 2012 Pew Internet & American Life survey feel search engines that keep track of preferences and gather information to personalize future results are invading their privacy . And in the same study, 65 percent of people believe personalized search features, such as those offered by Google and Microsoft’s Bing, may limit the results offered by the search engine. It’s clear that I’m in the majority, right?
As Lee Corso would say, “not so fast my friend.”
Maybe my age (33) is starting to show. It turns out that the millennials — the primary users of mobile non-voice services — are as unnerved to be disconnected as boomers and Gen Xers loathe to be too connected. .
I guess it comes down to acceptance. It bothers me because I feel like I’m being type-casted by marketers who I feel don’t know the slightest thing about me. But in reality, they know a lot more than I think. It’s just sort of a downer realizing your “free will” is so predictable.