Is there a tipping point?

Are there too many social media Web sites out there? I mean considering daily obligations, there comes a point where you just don’t have enough time in the day “follow” every site you are interested in. In 2014, there are 1.82 billion social network users worldwide. On top of that business are in the game as well. For instance, 89 percent of companies use Facebook, and 88 percent use Twitter.

This paints a clear picture of why communicators are beginning to discuss “social media fatigue.” And, it is becoming increasingly apparent with Facebook. In Australia alone, almost 400,000 users drifted away from the Web site in 2013. And overall, 61 percent of Facebook users will take a break from the site for several weeks or more. The thing surprising to me is that it’s hitting the young adult demographic as well.

Facebook Fatigue

Why is this happening? My take is that social media has blended too much into corporations. Meaning, I think the original purpose of social media was to help us connect with one another. Especially when we are geographically separated from the ones we love. But, corporations realized they could easily use this platform to target consumers. I’m not saying this is a bad thing, but it is people at the corporations who have to create content. So, they not only are on these sites to connect with loved ones, they now have to be on them for work. The last thing I would want to do is get on Facebook after being on it all day for work. You need that separation – for your sanity!

Have you taken break lately?


One response to “Is there a tipping point?”

  1. lcsheawvu says :

    Very good points! I agree with you that as businesses continue to turn to social media to reach customers, you’ll see people find new ways to fulfill their need to connect with friends and family. Because not all of my family are on Facebook, we’ve started using the app Path to be able to connect without all the noise and chatter on Facebook. As a marketer, I do like the ever-increasing ability to target customers through social media. Ultimately you’ve got to go where the audience is and right now that’s social media. But, you have to be ready to abandon that strategy if something new comes along – and we know it will!

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