Google Glass in sports? I’m interested.
From what I can see, Google Glass has the ability to provide access to areas that sports fans have never seen before. And, I think it’s time fans have access to the first person, not just the third.
Currently, sports fans have the option of receiving their latest news, scores, and updates from their favorite team, whenever they desire with Google Glass. But, this is no different than mobile apps that provide the same service.
This is where amateur and professional sports organizations have the chance to be truly innovative. Google Glass can be worn by professional athletes, and their experiences can be shared with their fans. For instance, bowling fans were able to observe bowling through the eyes of professional bowler Jason Belmonte during professional competition.
So, this is where I get selfish. As mentioned before, I’m a huge college football fan. And, I think my favorite team should provide this technology to its players to record their in-game and out-of-game (practice, weights, etc.) experiences. Of course there are obvious rules and regulations that may inhibit its use during actual games, and footage should always be censored before release. But, just imagine being able to see exactly what your favorite players see on and off the field – even if it is only practice plays.
This interaction will create massive buzz in the football fan community. “The easiest way to create sharability is to give people an experience,” says Franz Aliquo, creative director at ad agency RPM. “Something that turns their mundane day-to-day into something magical.”
The wearable technology trend is just now emerging, and sports organizations have an opportunity to be an innovators if they act now. I, for one, certainly hope they adapt sooner than later.