Should marketers mind their own business?

I must admit, I’m torn with the notion of highly-targeted ads. On one hand, I feel they make shopping and browsing easier. On the other, I feel they are too intrusive and limit my searches. After all, I don’t want to be limited to what some algorithm thinks I want to see. I mean, does this computer think it knows me? My choices are not so predictable, and I’m a little insulted, ha.

It turns out I’m not alone in that sentiment. Seventy-three percent of people polled in a 2012 Pew Internet & American Life survey feel search engines that keep track of preferences and gather information to personalize future results are invading their privacy . And in the same study, 65 percent of people believe personalized search features, such as those offered by Google and Microsoft’s Bing, may limit the results offered by the search engine. It’s clear that I’m in the majority, right?

As Lee Corso would say, “not so fast my friend.”


Maybe my age (33) is starting to show. It turns out that the millennials — the primary users of mobile non-voice services — are as unnerved to be disconnected as boomers and Gen Xers loathe to be too connected. .

I guess it comes down to acceptance. It bothers me because I feel like I’m being type-casted by marketers who I feel don’t know the slightest thing about me. But in reality, they know a lot more than I think. It’s just sort of a downer realizing your “free will” is so predictable.


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